Livability Greenville, SC: Live Here. Love Here. will be the print centerpiece of our talent attraction initiative to close the growing gap between the number of open jobs and the workforce available to fill those jobs. This is not your typical quality of life publication. Rather, the ads and storylines featured will center on talent, from employer ads featuring why they are a great place to work to stories of very talented people who have made the conscious choice to make Greenville home. Of course, we will tout the high quality schools, state-of-the-art healthcare systems, recreational options, diverse entertainment and arts, etc. But, talent attraction and retention will be the primary focus.
As the key talent attraction marketing piece for the Chamber, it will be integrated into all the ways we showcase the Greenville and Upstate Region. The print piece will be distributed, starting in the spring of 2018, through various channels, including:
- Chamber Investors
- Chamber newcomer packets
- Real estate firms
- Higher education partners
- Economic development allies
- Job fairs
- Alumni events
- Many other avenues.
The print piece will be augmented by the www.livability.com platform, with more than 10 million unique visitors and 37 million page views annually! Content from the print piece will populate the online platform.
We think this powerful combination of print and digital pieces will help “tell the story” to attract top talent to your business.
We are heading toward the final stretch and your support is important. I hope that you will be able to participate in this critical initiative.
Hank Hyatt is the Greenville Chamber's Vice President of Economic Competitiveness.