Jennifer Sutton, BRIGHT + CO

Posted by: Nika White on Tuesday, June 5, 2018

The Greenville Chamber’s Minority Business Accelerator Program helps accelerate the development of high potential minority business enterprises (MBEs) to strengthen and expand the regional minority entrepreneurial community. Occasionally, we spotlight the participating companies and their success stories or other MBA news of interest.

Minority Business Accelerator (MBA) is a program of the Greenville Chamber which actively seeks to improve the capacity of minority owned firms by increasing recognition of the value of minority businesses as suppliers, strategic partners, and, ultimately, as effective engines for job growth, economic development and wealth creation. MBA prepares high potential minority-owned businesses for accelerated growth and expansion through business development services, mentoring, targeted training, access to large corporations for partnership opportunities and custom roadmap to sustainable growth. MBA helps MBEs overcome growth barriers creates access to new opportunities for ethnic diverse businesses, connecting them with the right resources and results-driven strategies to fuel their growth and build capacity.

MBA Facts:

  • 1 of 6 Chambers in the country to offer a Minority Business Accelerator program
  • Approximately $15.5 MIL in contracts awarded since inception
  • Approximately 203 jobs created since inception

BRIGHT + CO was founded by Jennifer Sutton in 2013 in Greenville, SC. Their marketing firm provides full service marketing support to help organizations develop strategies to be more customer-centric. They serve clients in a much more contemporary, agile, cost-efficient and technologically savvy way than other agencies. BRIGHT + CO is hyper-collaborative to ensure that knowledge and expertise is shared to continuously nurture the relationship and meet the business needs of clients. Where BRIGHT + CO finds their value is through helping companies make a shift in their marketing or advertising approach by building a more strategic and advanced marketing framework that shows better results. The agency stays technologically agnostic, software agnostic, and pursues a systematic approach using the latest and greatest tools that are available to the team. The reason Jennifer wanted to launch her own business is because there was a gap to how traditional agencies were serving client needs. There was also a gap in how traditional agencies and marketing firms were recruiting and retaining good marketing talent. BRIGHT + CO’s model serves both the client and the marketing teammate to solve both issues. In five years, Jennifer expects BRIGHT + CO to be one of the largest marketing firms in the region. Learn more at www.brightmarketers.com.  

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